When it comes to engaging the mobile consumer, marketers face a whole new challenge. At the same time, it provides us all the chance to see a different side of marketing.
Standard Bank Group has teamed up with the South African arm of the Mobile Marketing Association (MMA) to bring the industry the first local Smarties Awards. The Standard Bank MMA Smarties Awards recognise the best marketing activations designed specifically for mobile in South Africa.
All around the world athletes take on some of the toughest challenges. But there is one challenge that tests even the most hardened athlete: the Ironman events. Swim, bike, run. That’s the format of this triathlon series.
Depsite the name, Ironman is a gender equal sport – the race distances are the same for men and women.
The full Ironman involves a 3.8km swim, 180.2km cycle and 42.2km run. The individual legs must be completed consecutively within a time limit of 17 hours, making the Ironman one of the toughest one-day endurance events in the world.
Petrus gives Ma Nkosi a mouthful after he finds out that she has been telling people that he is a thug who runs a pyramid scheme.
Why is the suspicious postman always in a rush? Is he rushing to do his banking in town? Does he not know about Standard Bank AccessPoints?
Trouble is brewing when a crowd of angry people march to Ma Nkosi’s house.
You can listen to and download this episode in all 10 of the official languages:
We recently participated in the Banking Association of South Africa’s (BASA) annual Teach Children To Save (TCTS) campaign with the aim of empowering youth across the country with the importance of saving and understanding the relationship that they share with their money.
The initiative saw about 150 of our staff members give one hour classes on the value of money to over 7000 learners at 35 schools all over South Africa, including the Eastern Cape, North West, Gauteng, KwaZulu-Natal and Free State provinces.
Standard Bank Group and Ironman South Africa have entered into a sponsorship agreement that will secure the long-term sustainability of one of Africa’s premier endurance events.
As a result of the new partnership with Standard Bank Group, the World Triathlon Corporation, owner of the Ironman brand, has elevated the status of Ironman South Africa to a continental championship race with the event becoming the Standard Bank Ironman African Championship, hosted by Nelson Mandela Bay.